Mission

Driven by quality and desire to create unforgettable flavours, we promise to put excellence and bliss in every bite, offering our customers delicious, fresh and skilfully created broad range of products; and creating a memorable experience for everyone where absolute guest satisfaction is our highest priority.

Vision

At Gula Cakery Group, we envision a world where our brand is recognised as a premier destination for exceptional food and dessert in Malaysia.

Key Responsibilities

Public Relations & Brand Management

• Develop and maintain positive relationships with media, influencers, and industry partners.
• Handle press releases, media inquiries, and PR events to enhance brand reputation.
• Secure media coverage in magazines, newspapers, TV, and digital platforms.
• Work closely with the Marketing team to align PR campaigns with promotional efforts.
• Manage and respond to customer feedback, online reviews, and brand reputation.
• Oversee content creation for PR campaigns, social media, and community engagement.

Operations & Outlet Management

• Oversee the daily operations of all outlets to ensure smooth service.
• Ensure all outlets maintain high standards of cleanliness, customer service, and food quality.
• Work closely with outlet managers to solve operational challenges and improve efficiency.
• Develop SOPs for customer service, complaint handling, and crisis management.
• Monitor staff performance and customer satisfaction levels to improve overall service.

Public Engagement & Community Relations

• Organize PR events, influencer meetups, and community initiatives to increase brand awareness.
• Develop and execute corporate social responsibility (CSR) programs.
• Represent Gula Cakery at industry events, media interviews, and public functions.

Crisis Management & Internal Communications

• Handle public relations crises by implementing quick and effective communication strategies.
• Train internal teams on brand representation, media interaction, and customer handling.
• Ensure all employees understand and uphold Gula Cakery’s brand values and mission.

Qualifications

• Minimum SPM or Certificate/Diploma in Public Relations, Communications, Business, Hospitality, or a related field.
• Minimum 3-5 years of experience in PR, operations management, or hospitality.
• Strong understanding of media relations, customer service, and outlet management.

Skills and Traits

• Excellent Communication: Strong verbal and written communication skills for media and operations.
• Leadership & Problem-Solving: Ability to lead teams, resolve operational issues, and manage PR crises.
• Customer-Oriented: Ensures exceptional service and positive guest experiences.
• Networking & Relationship Building: Strong connections with media, influencers, and industry partners.
• Time Management & Multitasking: Capable of handling both PR and operational responsibilities effectively.

As a Public Relation Manager at Gula Cakery, you will play a key role in shaping the brand’s reputation, ensuring smooth outlet operations, and delivering top-tier customer experiences.